While we were working on our “Strategic Guide to Digital Business Transformation” eBook (coming soon!), we noticed that one of the major challenges facing digital disruptors today is choosing amongst the technology that is out there. There are literally hundreds of businesses selling technology to help you through your digital transformation.
So we thought we would simplify things a little with our weekly list – “The Digital Transformers”, top technology for each industry.
This week and for the second edition, we are taking a look at the top technology for consumer-facing industries.
CEO: James Green
Stats: 250M+ Shopper Profiles | 450K+ Partner Sites | 1B+ Active Devices
Customers include FedEx, GNC, American Express, HBO.
Magnetic expertly brings together big data, patented algorithms, predictive intelligence, and proprietary analytics to create a powerful tool for marketers to respond to people’s behavior in real-time, on any device. Magnetic’s platform enables marketers from enterprises, brands, and agencies to find and retain customers across channels and devices.
In the news: Magnetic has been recognized by New York SmartCEO, as one of the region’s fastest-growing mid-sized companies.
CEO: Andy Monfried
Customers include about.com, NY Daily News.
Data, data, data – the lifeblood of all digital transformation. Lotame provides a data management platform to help marketers, agencies and publishers organize their data, and most importantly, use it to make smart choices.
In the news: Lotame was named a finalist for 2017 Customer Service Awards.
CEO: Eduardo Sanchez
Stats: 230 Multinational clients | $20 billion in sales generated | 42 Countries from 9 offices
Customers include M&S, Office depot, Costco Wholesale, L’Oréal
Embracing personalization is key for marketing these days. With so much competition, especially in the digital landscape, making your customer feel like an important individual to your business is vital. Using data science to aggregate key information about your customer, RichRelevance is enabling marketers to deliver targeted messaging and create personalized experiences for their customers.
CEO: Alex Vratskides
Stats: 40B TOTAL IMPRESSIONS | 23 LANGUAGES SUPPORTED | 707% BEST RESPONSE LIFT
Customers include IGT, Kmart, Norwegian Cruise Line, Saks Fifth Avenue
Content or inbound marketing is core to every digital marketing strategy. Helping to boost SEO strategies and demonstrate credibility, Persado has used technology to create what they call a cognitive content platform. Combining natural language processing and machine learning technologies to generate precise words, phrases, and images that your customers respond to.
In the news: Persado closed their fourth-year last year strong.
CEO: Ross Kramer
Customers include Zumiez, Robert Graham
Listrak is transforming retail with their eCommerce marketing platform, which includes content personalization and cross-channel orchestration. Providing a 360-degree view of their shoppers, retailers are empowerED with insights to improve their relationship-building, omnichannel campaigns.
In the news: For the third consecutive year, Listrak was named to Inc. Magazine’s prestigious national list, the Inc. 5000 Fastest-Growing Private Companies in America.
CEO: Louis Fournier
Customers include Carrefour, Sports Experts, Mondou, Sobeys
Orckestra utilizes cloud technology to centralize their product offerings, which include commerce experience, data exchanges, and workflows. They offer retailers the opportunity to unify customer experiences, by providing real-time engagement across multiple touchpoints, connecting the customer journey and differentiating their brands.
In the news: Orckestra Commerce Cloud won the GOLD 2016 CDN Channel Elite Award for Best Cloud Computing Solution.
CEO: Ari Kaufman
Customers include Big Lots, GNC, Wendy’s, Chase
Digital marketing channels have opened markets for businesses across the globe. However, it is vital to remember that targeting to local areas can be more effective for your business than mass marketing. Targeting by demographic, behavior and geography are equally important. Placeable makes local targeting easy.
CEO: Brent Franson
We talk a lot about tracking in the digital world, but it’s just as important to track in the physical world, especially for retail. And that’s where Euclid analytics comes in. Their platform allows retailers to track both online and in-store, leading to rich customer behavior data.
In the news: Known for reinventing the In-Store Wi-Fi experience.
CEO: Jack Philbin
Customers include Banana Republic, JCPenney, CBS, Allstate
Vibes has over 15 years of mobile experience. Leveraging cloud technology, their mobile relationship management platform is uniquely positioned to help marketers drive revenue and customer loyalty through mobile messaging, push, and mobile wallet.
In the news: In 2016, growth was spurred on by the acquisition of Red Fish Media.
CEO: John Castleman
Customers include CVS Health, Weightwatchers, Alex and Ani, Harley Davidson
Perhaps more obvious in B2C marketing, but no matter what channel you use as a marketer, it’s important to remember that you are talking to a human being. Mobiquity helps a variety of industries to create meaningful digital experiences for their customers.
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