08 Mar, 2017

Digital Transformers: Top technology for Consumer-Facing industries

 -Transformers - top technology in consumer-facing industries

While we were working on our “Strategic Guide to Digital Business Transformation” eBook (coming soon!), we noticed that one of the major challenges facing digital disruptors today is choosing amongst the technology that is out there. There are literally hundreds of businesses selling technology to help you through your digital transformation.

So we thought we would simplify things a little with our weekly list – “The Digital Transformers”, top technology for each industry.

This week and for the second edition, we are taking a look at the top technology for consumer-facing industries.

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Magnetic   Magnetic

CEO: James Green

Stats:  250M+ Shopper Profiles | 450K+ Partner Sites | 1B+ Active Devices

Customers include FedEx, GNC, American Express, HBO.

Magnetic expertly brings together big data, patented algorithms, predictive intelligence, and proprietary analytics to create a powerful tool for marketers to respond to people’s behavior in real-time, on any device. Magnetic’s platform enables marketers from enterprises, brands, and agencies to find and retain customers across channels and devices.

In the news: Magnetic has been recognized by New York SmartCEO, as one of the region’s fastest-growing mid-sized companies.

Find out more here >

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Lotame Lotame

CEO: Andy Monfried

Customers include about.com, NY Daily News.

Data, data, data – the lifeblood of all digital transformation. Lotame provides a data management platform to help marketers, agencies and publishers organize their data, and most importantly, use it to make smart choices.

In the news: Lotame was named a finalist for 2017 Customer Service Awards.

Contact Lotame here >

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RichRelevance

RichRelevance

CEO: Eduardo Sanchez

Stats: 230 Multinational clients | $20 billion in sales generated | 42 Countries from 9 offices

Customers include M&S, Office depot, Costco Wholesale, L’Oréal

Embracing personalization is key for marketing these days. With so much competition, especially in the digital landscape, making your customer feel like an important individual to your business is vital. Using data science to aggregate key information about your customer, RichRelevance is enabling marketers to deliver targeted messaging and create personalized experiences for their customers.

Get in touch with RichRelevance here >

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PersadoPersado

CEO: Alex Vratskides

Stats: 40B TOTAL IMPRESSIONS | 23 LANGUAGES SUPPORTED | 707% BEST RESPONSE LIFT

Customers include IGT, Kmart, Norwegian Cruise Line, Saks Fifth Avenue

Content or inbound marketing is core to every digital marketing strategy. Helping to boost SEO strategies and demonstrate credibility, Persado has used technology to create what they call a cognitive content platform. Combining natural language processing and machine learning technologies to generate precise words, phrases, and images that your customers respond to.

In the news: Persado closed their fourth-year last year strong.

Contact Persado here >

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ListrakListrak

CEO: Ross Kramer

Customers include Zumiez, Robert Graham

Listrak is transforming retail with their eCommerce marketing platform, which includes content personalization and cross-channel orchestration. Providing a 360-degree view of their shoppers, retailers are empowerED with insights to improve their relationship-building, omnichannel campaigns.

In the news: For the third consecutive year, Listrak was named to Inc. Magazine’s prestigious national list, the Inc. 5000 Fastest-Growing Private Companies in America.

For more information, visit their website >

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OrckestraOrckestra

CEO: Louis Fournier

Customers include Carrefour, Sports Experts, Mondou, Sobeys

Orckestra utilizes cloud technology to centralize their product offerings, which include commerce experience, data exchanges, and workflows. They offer retailers the opportunity to unify customer experiences, by providing real-time engagement across multiple touchpoints, connecting the customer journey and differentiating their brands.

In the news: Orckestra Commerce Cloud won the GOLD 2016 CDN Channel Elite Award for Best Cloud Computing Solution.

Get in touch with them here >

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PlaceablePlaceable

CEO: Ari Kaufman

Customers include Big Lots, GNC, Wendy’s, Chase

Digital marketing channels have opened markets for businesses across the globe. However, it is vital to remember that targeting to local areas can be more effective for your business than mass marketing. Targeting by demographic, behavior and geography are equally important. Placeable makes local targeting easy.

Contact Placeable here >

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Euclid AnalyticsEuclid Analytics

CEO: Brent Franson

We talk a lot about tracking in the digital world, but it’s just as important to track in the physical world, especially for retail. And that’s where Euclid analytics comes in. Their platform allows retailers to track both online and in-store, leading to rich customer behavior data.

In the news: Known for reinventing the In-Store Wi-Fi experience.

Go to their website for more information >

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VibesVibes

CEO: Jack Philbin

Customers include Banana Republic, JCPenney, CBS, Allstate

Vibes has over 15 years of mobile experience. Leveraging cloud technology, their mobile relationship management platform is uniquely positioned to help marketers drive revenue and customer loyalty through mobile messaging, push, and mobile wallet.

In the news: In 2016, growth was spurred on by the acquisition of Red Fish Media.

Contact Vibes here >

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Mobiquity

Mobiquity

CEO: John Castleman

Customers include CVS Health, Weightwatchers, Alex and Ani, Harley Davidson

Perhaps more obvious in B2C marketing, but no matter what channel you use as a marketer, it’s important to remember that you are talking to a human being. Mobiquity helps a variety of industries to create meaningful digital experiences for their customers.

Visit their website here >

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For more “Digital Transformers”, subscribe to the Digital Diary >

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