09 Jun, 2016

Keynote Panel: Digital Transformation

Digital Transformation
A dynamic panel of senior level executives will be brought together to deliver the keynote breakfast panel discussion. Moderated by McKinsey & Company’s Partner of Marketing and Sales Practice, David Edelman, this panel will set the tone for Day 2 of the Digital FSI Transformation Assembly!

The keynote panel, “Digital Transformation,” will dive into how businesses around the world are presently engaged in rethinking their marketing, products, and operating models to adapt to changing technologies, media, and customer behavior.

The keynote session takes place on Friday, June 10, from 7:45-8:45am. The Keynote discussion, Digital Transformation”will feature:

 

About McKinsey & Company
McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not-for-profits. We help our clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, we’ve built a firm uniquely equipped to this task.

David Edelman is a global co-leader of McKinsey’s Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, he has led work that is both strategic and highly tactical.

Together with the new McKinsey Digital Labs team of designers, developers, and digital analysts, his teams have helped marketers raise their digital traffic volumes, conversion rates, and customer lifetime value. In financial services, he has worked across many lines of business, including credit cards, retail banking, institutional banking, and retirement products.

One of the early leaders of Digitas, a market-leading digital agency, David built the strategy and analytics team, which worked alongside the agency’s creative and technology teams on implementation of large scale digital advertising and web e-commerce programs. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and was a leader in developing their e-commerce practice.

A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He also sits on the advisory boards of a couple of small agencies and startups in the social and video markets.

About Digital FSI Transformation Assembly
The Digital FSI Transformation program has been designed for all of our partners, affiliates, and members to gather once again in our unique format to develop new relationships, collaborate with like-minded peers, and learn cutting edge intelligence to therefore take back home and help tackle the biggest business issues of today.

This premier gathering will address the most important digital marketing/business priorities of 2016 and identify new opportunities to lead a digital marketing transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

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