NEW YORK, May 17th, 2016 – The Millennium Alliance is incredibly honored to have Greg Stuart, CEO at Mobile Marketing Association, as the opening keynote speaker at our Digital Transformation Assembly taking place June 6-7, 2016 at The Biltmore Hotel in Miami, FL. You won’t want to miss what he has to say about what really is the mobile marketing opportunity!
The Digital Transformation Assembly will bring together North America’s most prominent digital, marketing, technology, and business leaders from all major consumer-driven industries. CEOs around the world are anticipating a highly complex marketing environment over the next few years; this makes the CDO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CDOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, a CDO having an understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.
This premier gathering will address the most important digital marketing/business priorities of 2016 and identify new opportunities to lead a digital marketing transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past four years, Greg has transformed the association, attracting marketing and business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees the 800 member companies globally with operations in 12 countries, and works alongside top “mobile-first” brands on the MMA Global Board.
The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO’d in 1999 and advising the CEO’s of two dozen other venture-backed businesses, a group of which have now sold for over $2 billion.
In addition to being a sought after speaker and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.