26 May, 2015

Digital Dose Snippets

Digital Dose Snippets: Forbes’ list of The World’s Most Valuable Brands Cont’d…

Morning dose of the latest stories you need to know surrounding all things marketing and tech from around the web…

Continuing from Tuesday, Today’s Digital Dose will highlight newsworthy must-know about the next top 10 World’s Most Valuable Brands [Forbes] in 2015

#31. Nescafe

  • Nescafé Gold Blend campaign aims to reconnect consumers with Golden Moments [The Drum]
  • Coffee In Yunnan, China (I): Nestlé’s New Model [Forbes]
  • Nestlé: Playing Emerging Markets Through Western Blue-Chips [Forbes]

#32. ESPN

  • Bill Simmons will not appear again on ESPN platforms, including Grantland [Sports Illustrated]
  • ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics And it benefits advertisers, too [Adweek]
  • ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30 ’The Worldwide Leader in Sports’ plans a lot more of the same [Adweek]
  • ESPN to Simulcast NFL Wild Card Game on ABC [WSJ]
  • ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal Marrying audience data and viewing habits [Adweek]


#33. H&M

  • #HMBalmaination! Balmain Is H&M’s Latest Designer Collaborator [Style]
  • Balmain confirmed as H&M’s next big collaborator [Mashable]
  • Beats Audio, H&M, and Mountain Dew Ad Debuts Draw Strong Digital and Social Engagement [LostRemote]
  • H&M expands into beauty with a whopping thousand products [Mashable]


#34. L’Oréal

  • At Times, L’Oréal Is Getting 90% Video Ad View Rates Mediabong helps cosmetics brand while picking up funding [Adweek]
  • L’Oréal UK CMO reveals digital ‘transformation’ plans as it readies first programmatic test [The Drum]
  • L’Oréal’s Online Eye-Opener An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad. [Direct Marketing News]


#35. Hewlett-Packard

  • HP to Help Drive Aimia’s Globalization and Business Expansion Through New IT Services HP Chosen as Aimia’s Global IT Transformation Partner Delivering Private Cloud and Applications Services [MarketWatch]
  • HP named a leader in Enterprise Search by Gartner Research [Autonomy]
  • Yale on Sustainability: Expanding HP’s Laptop Market [brandchannel]


#36. HSBC


#37. Home Depot


#38. Frito-Lay


#39. Audi


#40. UPS

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