19 May, 2015

Digital Dose Snippets

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Digital Dose Snippets: Forbes’ list of The World’s Most Valuable Brands Cont’d…

Morning dose of the latest stories you need to
know surrounding all things marketing and tech from around the web…

Continuing from Monday,
Today’s Digital Dose will highlight newsworthy must-know about the
next top 10 World’s Most Valuable Brands [Forbes] in 2015

#21. Verizon

  • Verizon’s Deal for AOL Is a Push Into the Technology of Advertising [The New York Times]
  • What Verizon can learn from Comcast’s failure [Fortune]
  • What Verizon’s AOL Acquisition Might Mean For OTT Advertising [WSJ]
  • Behind All Good Ad-Tech Is Data — and Verizon, AOL Have Lots of It. AOL Brings a Different Kind of Location Data Expertise to Verizon [Ad Age]

#22. American Express

  • AT&T launches ‘Plenti’ rewards program with American Express, ExxonMobil, Macy’s and other partners [FierceWireless]
  • American Express Officially Launches Plenti, Adds New Coalition Loyalty Program Members [Loyalty360]
  • Amex members getting power to use fitness wearable as payment card [Mobile Commerce Daily]

#23. Honda

  • Honda leverages mobile wallet ads to promote sales event [Mobile Marketer]
  • This New Honda Does 483 Miles Per Hour [TIME]
  • HondaJet Program Update Shared at EBACE 2015 [Digital Journal]

#24. Mercedes-Benz

Mercedes-Benz Releases Jurassic World Making-Of Video [autoevolution]

Mercedes-Benz self-driving concept car spotted on San Francisco roads [Mashable]

Futuristic Mercedes-Benz self-driving car has world premiere at CES [Mashable]

#25. Budweiser

#26.
Gillette

  • Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors [Adweek]
  • As the Avengers: Age of Ultron spread through social media, and the top three brands who generated the best social buzz in relation to the flick were Audi, Gillette and Dr Pepper. [SocialTimes]

#27. Marlboro

Ferrari renews partnership with Marlboro [autoblog]

Philip Morris Can’t Kick 20-Year Ferrari Formula One Habit [Bloomberg]

#28. SAP

  • SAP’s Maggie Chan Jones Discusses Event Strategy and New Campaign. Sapphire Now Event Brings ‘Run Simple’ Campaign to Life with Customer Stories [Ad Age]
  • Want to buy SAP software? There’s an app (store) for that [Computerworld]
  • It’s Personal: SAP on Crossing the Data Divide [CMSWire]

#29. Pepsi

  • Usher and UrtheCast Help Launch the Pepsi Challenge into Space [brandchannel]
  • UrtheCast And Pepsi Partner To Create An Epic Film Adventure For The New Pepsi Challenge [Urthecast]
  • Diet Pepsi Drops Aspartame — Is It Enough to Boost Sales? Reformulation Comes Amid Consumers’ Health Concerns [Ad Age]

#30. Visa

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