15 May, 2015

Digital Dose Snippets


Digital Dose Snippets: Forbes’ list of The World’s Most Valuable Brands

Friday dose of the latest stories you need to know surrounding all things marketing and tech from around the web…

Today’s Digital Dose will highlight newsworthy must-know about the top 10 World’s Most Valuable Brands [Forbes] in 2015

#1. Apple

  • This hidden Apple Watch trick will totally improve your Digital Touch game [BGR]
  • ‘Apple Music’ Beats-based streaming service to have Ping-like social network for artists [9to5Mac]
  • Apple’s Upcoming Music Service Reportedly Enables Users To Interact With Artists [Forbes]
  • DirecTV to turn your Apple Watch into a remote control [Digital Trends]

#2. Microsoft

  • This At last, Microsoft reveals its seven versions of Windows 10 [Microsoft]
  • Microsoft releases substantial update for Windows 10 Mobile [Digital Journal]
  • Microsoft brings fast-forward pizzazz to your smartphone videos: New Hyperlapse apps for Windows Phone, Windows and Android accelerate your video into a smooth, fast-paced version — just like on Instagram. [CNET]
  • Microsoft divulges details on what’s being dropped from Edge’s new rendering engine [Digital Trends]
  • Bing will follow Google by giving mobile-friendly sites a boost in search results [The Verge]

#3. Google

  • Google’s first Apple Watch app puts the news on your wrist [Mashable]
  • Google Fit App Now Counts Calories, Tracks Distance. Update your profile with gender, height, and weight and the app will tell you distance traveled and calories burned. [PCMag]
  • Google’s self-driving cars are coming to public roads in California this summer [Mashable]
  • One in four app users discovers an app through search: Google [Mobile Marketer]

 #4. Coca-Cola

  • As seen last month, Coca-Cola scraps UK website and focuses on global storytelling via Journey platform.
    Check out Coca-Cola’s content plan for global platform Journey [The Drum]
  • TV Networks Borrow Page From Digital Rivals to Attract Advertisers. Coca-Cola is just one of many brands now shifting advertising budgets to digital and social media, which offer the promise of better consumer data and the ability to reach targeted audiences. [The New York Times]
  • Why Coca-Cola wants to fund the next billion-dollar startup [Business Insider]
  • Coke is bringing eSports to the big screen. Here’s why [Fortune]
  • How Internet Of Things Data Improves Product Development, [Forbes]
  • Coca-Cola uses data from its Freestyle and other vending machines to gain valuable understanding about where, when, and how customers are purchasing and consuming their products.

#5. IBM

  • IBM, Facebook team on marketing analytics mashup [Fortune]
  • IBM’s hacking database takes off with banks, retailers [Yahoo Finance]
  • IBM aims to help developers build analytics-driven cloud apps [CIO]

#6. McDonald’s

  • Pizza Hut, McDonald’s and Postmates in Mobile Race for Fast Food Delivery [Brandchannel]
  • McDonald’s France’s Pictogram Campaign strategy goes to the next level with innovative outdoor ads! [The Economic Times]
  • ‘Shine up the arches’: McDonald’s and the quest to go digital [CNET]
  • Max Greenfield Helps the Hipster Hamburglar Push McDonald’s Sirloin Burgers New Girl star’s daily lovin’ updates [Adweek]
  • McDonald’s Customised Gourmet Burger Kiosks Expanding To Yishun And Raffles City [Yahoo News]

#7. Samsung

  • Here’s how Samsung envisions B2B wearables [ZDNet]
  • Samsung Prepares To Launch Improved Galaxy S6 [Forbes]
  • Samsung Set To Unveil New Chips To Power Internet Of Things [Forbes]
  • Samsung hints at new smartwatch on Apple Watch launch day [Reuters]

#8. Toyota

  • Toyota Test Drives Forbes’ New Sponsored Content Platform Pulse gives brands a
    ‘high-touch’ experience [Adweek]
  • Toyota showcases interactive hashtag marketing via Twitter-generated
    art [Mobile Marketer]
  • Toyota and Mazda are in talks to expand their partnership [Business Insider]
  • Toyota imagines a hydrogen-fueled future with the Mirai [Mashable]

#9. General Electric

  • GE’s first 3D-printed parts take flight [Fortune]
  • GE Intelligent Lighting to Transform Retail Experience through Qualcomm Collaboration [Market Watch]
  • GE announces LED lighting with Apple HomeKit and Siri integration [Mashable]

 #10. Facebook

  • Facebook Is In The Middle Of The Biggest Media Shift Since The Internet [Forbes]
  • Facebook Starts Hosting Publishers’ “Instant Articles” [TechCrunch]
  • Facebook’s 70 Cents Could Well Beat $1 [WSJ]
  • With Facebook’s Instant Articles, Publishers Contemplate a Social-First World New feature could alter the industry [Adweek]

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