14 May, 2015

Digital Dose Snippets

 -Transformational CMO

Digital Dose Snippets: BRANDS ❤ EMOJI

Morning dose of the latest stories you need to know surrounding all things marketing and tech from around
the web…

The ongoing trend is that more brands are creating emoji-centric marketing campaigns in order to drive
consumer communication and appeal to millennials and teens
. Today’s Digital Dose will look at the rise of emoji being integrated into social platforms and becoming young consumers’ second language.

  • Starting May 20, Domino’s customers will be able to order pizza via Twitter. You can hook up your Twitter to your online Domino’s account, and with a quick pizza emoji tweet at the brand, you’ll have an order on the way. So if you were wondering about Domino’s Pizza Emoji Enthusiasm, NOW YOU KNOW! [Adweek]
  • Narwhals and unicorns? Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino [Adweek]
  • Snapchat Emoji Meanings Still Confuse Some, Others Label Them Ambiguous: What They Really Stand For [IBTimes]
  • Branded emoji company Snaps said that 3.6 million emojis have been shared via the branded keyboards it has created for marketers. [Adweek]
  • Atlanta Hawks Launch New Team App Featuring Pro Sports’ First Custom Emoji Keyboard [NBA]

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