13 May, 2015

Digital Dose Snippets

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Digital Dose Snippets: Verizon Acquires AOL, #emoji, Facebook’s “Instant Articles”

Midweek dose of the latest stories you need to know surrounding all things marketing and tech from around
the web…

  • With AOL, Verizon Takes on Google and Facebook in Digital Advertising [WSJ]
  • Why Millennials Drive Global Prestige Cosmetics and Fragrances Giant, Estée Lauder’s, Market Share [Forbes]
  • Facebook Starts Hosting Publishers’ “Instant Articles” [TechCrunch]
  • New York Times, BuzzFeed to Publish Directly to Facebook: Nine Publishers Part of Instant Articles [Ad Age]
  • Verizon Communications Inc. agreed to buy AOL Inc. in a $4.4 billion deal aimed at advancing the telecom giant’s growth ambitions in mobile video and advertising. [WSJ]
  • Who Needs Words When You Have Emojis? As seen earlier our favorite brands are creating branded emoticons, or social stickers, to become apart and engage in everyday conversation with consumers.  A new era of “internet slang” is upon us.  Half of Instagram comments and captions contain emojis [eMarketer]
    If you’re really feeling savvy, you can now donate by tweeting emoji to save endangered animals [Adweek]
  • Smartphones Are Closing the Retail Ecommerce Device Gap: PCs, tablets still command more ecommerce
    revenues, but trends are looking good for smartphones
    [eMarketer]

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