In the 21st century, retail is an ever-shifting landscape. Today’s cutting-edge trend is tomorrow’s outmoded way of doing business. Customers and their preferences can change with startling speed, and retailers who don’t keep up risk getting left behind by their more ambitious competitors. What can you look forward to next year? Our regional Transformational Retail Assembly West is here to answer just that.
Are you interested in becoming a sponsor for this event? Click here today to learn more >>
Are you an executive in Digital Retail interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>
Top content from Digital Diary this month:
Previous Attendees Include:
DIRECTOR EXPERIENTIAL MARKETING, SOCIAL MEDIA & BRAND COMMUNICATIONS
From analyzing data to voice and payment technology, machine learning has been transforming the marketing industry and the role of the marketing leader for years. Marketing leaders continue to balance the use of technology within their teams and consumers are relying more and more on new technology to make their purchasing decisions.
Arguably the biggest challenge for any brand is how to differentiate yourself from the competition in a crowded marketplace. Bold Marketing campaigns are not new, but in recent years many brands have taken this strategy to new heights. How successful is this strategy and what are the pitfalls?