C-Level experts from across North America’s retail industry are coming together in Denver to anticipate the highly complex digital retail environment that will develop over the next few years.
Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
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GLOBAL OFFICER - DIGITAL, DISTRIBUTION & GLOBAL SALES & Revenue Strategy
The shift in retail happened many moons ago and empty buildings are more common than not in the rise of e-commerce. With this said, companies are still holding hope in brick and mortar stores. Marketers will need to focus on creative differentiation as there are clear winners and losers.
We’ve already seen many companies and brands eliminate the role of the CMO with no replacement in sight. Instead, we are seeing more Chief Growth, Chief Experience, Chief Commercial and Chief Brand Officers, among others. With this change, companies feel they can better focus, prioritize and coordinate activities to drive guests and customer engagement. How will these new roles enhance a business and empower marketers?