The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
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From analyzing data to voice and payment technology, machine learning has been transforming the marketing industry and the role of the marketing leader for years. Marketing leaders continue to balance the use of technology within their teams and consumers are relying more and more on new technology to make their purchasing decisions.
Arguably the biggest challenge for any brand is how to differentiate yourself from the competition in a crowded marketplace. Bold Marketing campaigns are not new, but in recent years many brands have taken this strategy to new heights. How successful is this strategy and what are the pitfalls?