The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
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Past Attendees Include:
PROFESSOR OF MARKETNG AND EXECUTIVE DIRECTOR, CENTER FOR POSITIVE MARKETING
Executive Vice President and Chief Marketing and Communications Officer
We have all heard the saying, “Digital transformation is a journey, not a destination.” Marketers have spent the past few years getting people, process, and technology down to a science. So what is next for marketing transformation? Businesses are now tasked with transforming themselves from product-centric to customer-centric, and if they are to do that, they must succeed in moving from optimization to inspiration.
From analyzing data to voice and payment technology, machine learning has been transforming the marketing industry and the role of the marketing leader for years. Executives continue to balance the use of technology within their teams and consumers are relying more and more on new technology to make their purchasing decisions.