With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.
The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2020 and beyond.
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Top content from Digital Diary this month:
Past Attendees Include:
EVP, Chief Marketing Officer
Global Officer - Digital, Distribution, Global Sales & Revenue Strategy
The shift in retail happened many moons ago and empty buildings are more common than not in the rise of e-commerce. With this said, companies are still holding hope in brick and mortar stores. Marketers will need to focus on creative differentiation as there are clear winners and losers.
We’ve already seen many companies and brands eliminate the role of the CMO with no replacement in sight. Instead, we are seeing more Chief Growth, Chief Experience, Chief Commercial and Chief Brand Officers, among others. With this change, companies feel they can better focus, prioritize and coordinate activities to drive guests and customer engagement. How will these new roles enhance a business and empower marketers?