The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2020, developers and healthcare industry stakeholders alike are working to transform the patient experience.
The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.
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Top content from Digital Diary about Digital Healthcare:
Past Attendees Include:
PROFESSOR AND DIRECTOR, GLOBAL HEALTHCARE INNOVATION MANAGEMENT CENTER
Chief Marketing Officer, SVP Product, Marketing and Customer Experience
Vice President, Chief Communications, Marketing & Media Officer
Gone are the days of employers providing healthcare benefits, access to a gym during the workday and meal plans. In 2020 we now see companies partnering with healthcare providers to provide the full healthcare experience for employees and their families. Is this the future and how does it impact the healthcare ecosystem?
The AMA recently created a Center for Health Equity to focus on to address the social factors that have created sharp health disparities between different socio-economic, racial and ethnic groups in communities across the country.