The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2018, developers and healthcare industry stakeholders alike are working to transform the patient experience.
The healthcare landscape is changing. The on-demand patient increasingly favors digital technology and platforms. According to Pew Research, a third of Americans have gone online and searched symptoms, in an attempt to diagnose a medical condition.
The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.
The Millennium Alliance is pleased to announce our bi-annual Digital Healthcare Transformation Assembly will be taking place on November 20-21, 2019.
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Top content from Digital Diary about Digital Healthcare:
Past Attendees Include:
PROFESSOR OF MARKETNG AND EXECUTIVE DIRECTOR, CENTER FOR POSITIVE MARKETING
PROFESSOR AND DIRECTOR, GLOBAL HEALTHCARE INNOVATION MANAGEMENT CENTER
Adjunct Professor, Health Policy & Management
Dept. Vice President, Customer Experience & Digital Engagement
Assistant Vice President Strategy & Growth
CMO and SVP Marketing & Communications
Chief Digital Officer and Senior Vice President for Technology Innovation and Consumer Experience
The AMA recently created a Center for Health Equity to focus on to address the social factors that have created sharp health disparities between different socio-economic, racial and ethnic groups in communities across the country.
Leaders play a critical role in creating the right environment for innovation to flourish. Leaders often look to influence innovation and creativity at the organizational level; but equally, they can inspire openness of thinking and ideas at a personal level.